SXSW: Surviving the Madness
By Britney Munguia
For those of us staying in town and, unfortunately, not sun bathing on a cruise to Cozumel, I have the perfect vacation for you. SXSW, Austin’s annual music, film and interactive festival is truly a vacation in itself.
Thousands of people flock to the city to attend various events, meet-ups, presentations and more, which can be overwhelming at times. In order to survive the madness I’ve compiled a guide that will get you through the week…alive.
Day Pack. Fill a backpack with all the essentials: a change of clothes, a light jacket or sweater and deodorant. You’re going to need these items because it gets hot and sticky out there.
I.D. This is probably the most important item. Every event will need valid identification, and without it you’ll be turned away at the door.
Comfortable shoes. You’re going to be walking, and I mean a lot. Comfort over fashion, because blisters are the worst.
Cell phone charger. Austin is a big city, and you’re not going to know where everything is located. Looking up maps, venue locations and directions will suck the battery life straight out of your phone. There will be charging stations for mobile devices set up in various locations.
Cash. Spare cash is essential. Also, the ATMs around town charge a fee to withdraw cash, so you’ll save a little if you withdraw from your bank ahead of time.
Sunscreen. More than likely, the majority of your time will be spent outdoors. Don’t punish yourself with a sunburn.
Medicine and vitamins. As we all know, headaches can appear at any time of the day. Bring Tylenol and vitamin c packets to help your body recover, just in case.
Stay hydrated. Drink plenty of water, especially since you’ll be hanging out in the sun for several hours.
Listen to your body. If your stomach is growling, you’re probably hungry. Don’t skip out on meals since you’ll need the fuel to re-energize. Take breaks to rest your body, and don’t over do it.
Be social media savvy. If you’re Tweeting, be sure to use the official #sxsw hashtag. This will add your Tweets to the SXSW trending feed, help you find out what’s happing in real time, and maybe even point a few new followers in your direction. Don’t forget to follow @SXTXState, a group of Bobcats covering the festival.
Britney Munguia is an advertising senior at Texas State University. She has attended several music festivals, giving her several notches of experience on her belt.