For Bobcat Entrepreneur, Kolaches Fit College-Town Market
By Britney Munguia
Chase Katz, a 2009 Texas State graduate, put his creative juices to work when he began researching the San Marcos market, looking to invest in a new business venture.
Conveniently located next door to Mochas & Javas, a popular study spot for students, Katz and his brother Seth opened Dos Gatos Kolaches on June 6, 2009.
Katz, who received a degree in general studies and minored in business administration, wanted to create an atmosphere that would be in tune with his target market. He believes he had the right idea by opening shop in a college town.
He saw the need for fast and inexpensive breakfast food that would be easily marketable to students, and took the opportunity to do just that.
“Seth graduated from the University of Nevada, and has a bachelor’s in hospitality with an emphasis in restaurant management,” says Katz. “Paired with my knowledge and understanding of the town, the decision to open up a kolache bakery was easy.”
Katz has also accommodated prices specifically for students. “When you buy 10 of any kolache, you receive two for free,” says Katz.
Kolache flavors include jalapeño Polish sausage, bacon and cheese, meatball, ham and Swiss, and Philly cheese steak. There’s even a sausage alternative for vegetarians. Fruit- and cream-cheese-filled pastries also are available to satisfy the undeniable sweet tooth.
“When we opened it was just my brother Seth and I,” says Katz. “But we’ve hired more employees since, who help us with the daily baking.”
Dos Gatos is open Monday through Friday from 6:30 a.m. to 2 p.m., and 7:30 a.m. to 1 p.m. on weekends.
“We love San Marcos, and we wanted to stay in this area,” says Katz. “Plus, our kolaches rock!”