Alumni: Maira Garcia

With multimedia and the Web,
Garcia takes tech to the top

By Catherine Harper

Widgets, gadgets and more: Technology is no stranger to Maira Garcia. From her award-winning multimedia strategies to her innovative web design, Garcia is a leader in her field of mass communication and continues to dream big.

Garcia, a two-time graduate from Texas State University with a bachelor’s in print journalism and political science and a master’s in new media, has accelerated to success in the world of media and communications at a young age.

At the start of her career, Garcia became a part-time correspondent for MTV’s “Choose or Lose Street Team” campaign in 2008. During her work with the campaign, Garcia told the San Antonio Express-News, “I just really want to get people excited about politics like I am. From a distance, people really don’t know what’s going on in politics, especially people my age.”

This political multimedia campaign worked to inspire young people to vote and was featured on MTV and its “Think” website, winning an Emmy Award that year for Best Community Service Campaign.

At the conclusion of the campaign, Garcia enrolled in graduate school at Texas State and worked as a graduate assistant for the School of Journalism and Mass Communication‘s Introduction to Mass Media Writing labs. In 2009 she received her Master of Arts degree in new media.

With her advanced expertise in multimedia and technology, Garcia gained a position with the Austin-American Statesman as an original web content producer, maintaining the Statesman website, updating social media and linking multimedia. She is now the social media editor, where she interacts with the editorial, advertising and marketing departments to implement social strategy, and serves as the “voice” of the Statesman to readers.

Garcia’s current job status was updated at 1:2o p.m. June 1, 2011.

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