Fashion merchandising student drives fresh ideas into golf apparel market
Jessica Salazar is a fashionista who loves spiky heels. Especially when she’s on a putting green.
The senior at Texas State University – a fashion merchandising major and a member of the women’s golf team – is ready to revamp the world of golf apparel. With her entrepreneurial creativity and her love for the sport, Salazar already is driving hard into the golf business.
“I just don’t see myself not being a part of golf,” Salazar says. “I feel at home with the game.”
In the past two years, Salazar has completed internships with Prime Outlets and Saks Fifth Avenue OFF 5TH, and she also job-shadowed at the corporate headquarters for Academy Sports and Outdoors. Earlier this year she won national recognition for one of her sports technology designs. In September she began an internship with the proprietary department at Golfsmith, an international golf retailer.
What is Salazar’s goal? She wants to give a “fun, hip vibe” to the game she loves.