Tag Archives: personal branding

Texas State Voices: Callie Gordon

Social Networking: How to Make Helpful Connections on Twitter

Callie Gordon

Callie Gordon

By Callie Gordon ’12

Being a college student, you are either on Twitter or at least feel like you need to be. Students join Twitter for a variety of reasons: news, humor, or just general narcissism. But before you define yourself in 140 characters or less, it’s important to know why you’re logging on.

Consider Twitter an extension of your personal brand. How do you want to define yourself? As far as your personal brand is concerned, Twitter can help or hurt you, depending on what you share. Continue reading